5 Reasons Why SEO Isn’t a One-Man Show

Late last year when Google released its Search Quality Rating Guidelines, the resource that the search engine’s human quality evaluators use to manually assess websites, our technical SEO team here at Fresh Egg duly printed it out, locked themselves in a room, and set to work dissecting the document for insights that they could apply to client strategy. Very soon the room was full of specialists from all of our digital marketing teams discussing the document. Unsurprisingly, the content of the…

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The Secret of Successful International SEO Campaigns

The correct implementation of multi-site international SEO can be a minefield, particularly when pages targeted to different countries are in the same language (as this can cause duplicate content issues). Stay with me for the next 5 minutes and i’ll let you into a little secret; the secret of successful international SEO set up   Domain Strategy Use folders on a strong .com TLD. For example: rather than This is because: Recent changes to the way that Google…

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Online Reviews: How They Can Help You Increase Sales

Word of mouth has always had a powerful influence on purchasing decisions, and it’s not hard to understand why. The growth of social media platforms that allow consumers to broadcast their reviews of products and services online has only made this influence greater, with 67% of shoppers admitting that they spend more online after recommendations from an online community of friends. An added effect of this growth is that the conversations are taking place in the public, rather than private sphere.…

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The History of SEO 1994-2011

With SEO being one of the more fickle and unpredictable industries to be involved in, it’s quite fitting that the practice is still but a teenager. 14 years old, in fact, if we count her birth as the year in which the term “SEO” was first used (1997). And hasn’t she grown up fast! Search Engine Journal have documented the milestones and main developments in the search engine marketing journey from 1994 to 2011 in the nicely presented infographic below:…

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