Online Reviews: How They Can Help You Increase Sales

Word of mouth has always had a powerful influence on purchasing decisions, and it’s not hard to understand why. The growth of social media platforms that allow consumers to broadcast their reviews of products and services online has only made this influence greater, with 67% of shoppers admitting that they spend more online after recommendations from an online community of friends. An added effect of this growth is that the conversations are taking place in the public, rather than private sphere.…

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The History of SEO 1994-2011

With SEO being one of the more fickle and unpredictable industries to be involved in, it’s quite fitting that the practice is still but a teenager. 14 years old, in fact, if we count her birth as the year in which the term “SEO” was first used (1997). And hasn’t she grown up fast! Search Engine Journal have documented the milestones and main developments in the search engine marketing journey from 1994 to 2011 in the nicely presented infographic below:…

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