Kicking off the obligatory end of the year “best of”s, I’d like to share with you three of my favourite Social Media related infographics of 2011. So, in the words of X Factor‘s Dermot O’Leary, in no particular order, these are the infographics that i’d take through to next weeks show, were I to have one:

Let’s begin with Flowtown’s “How Far does Social Advertising Reach”, a nice graphic that reinforces the idea that as consumers continue to ignore traditional online advertising, the role of social advertising becomes more pertinent.

Social Advertising Reaching New Heights
Flowtown – Social Media Marketing Application

One of the key discussions surrounding social media in 2011 has been in how you can effectively measure ROI. The Wall have created the below infographic that looks at the real costs of social media campaigns.

social_media_costs_infographicSM (2)

Finally, Bafton’s infographic “Why Content for SEO?” ties Social Media into SEO very nicely, summing up turn that SEO has taken, and will continue to follow into 2012 and beyond:

Brafton's Infographic: Why Content for SEO?

And those are my personal favourites. Disagree with my choices? Feel free to link to infographics that you like in the comments below.

Originally posted on the Make It Rain blog.